Once upon a time, generalization formed the basis of production. From stationery items and mugs to accessories and apparel — mass manufacturing swiftly met consumer demands and kept the expenses to the bare minimum for companies and customers alike.

However, we soon met with the flipside of mass production. Everyone…


The marketing team wears multiple hats until an actual conversion happens. One important hat is that of a magician bringing leads to the sales team out of nowhere and everywhere at the same time. …


Source: pexel

Businesses often struggle to keep track of all their leads. As they acquire new leads, marketers need an efficient way to sort, label, and qualify those leads in a singular program.

To make things more complicated, each lead is at a different stage of the buying process. Some might be…


Photo by Thought Catalog on Unsplash

In the past 20 years, the world has evolved at an unthinkable pace right before our eyes. It’s at the point where if a person who went into a coma in the 90s wakes up today, they’d be thoroughly shell-shocked.

We’ve redefined so many aspects of life in less than…


‘One-size-fits-all’ is a phrase that might have made sense in the past, but when it comes to modern marketing this approach no longer cuts it; customers want and have become accustomed to, greater choice.

People have always had varied needs, that’s no secret, and businesses today have the power and…


Most people tend to think that a helpdesk is a mere ticketing software. However, they couldn’t be further from the truth. A helpdesk software is far more contemporary and advanced when compared to a ticketing system.

A ticketing system has been traditionally responsible for simple customer support through email. A…


One of the most important aspects of your sales process is finding buyers for your products or services. As simple as this task seems, it is very tough for certain businesses to increase sales. If this is your goal, then you must find the best strategies to do this.

Let’s…


Businesses and brands are always looking for more ways to smartly present their products or services in front of the target audience in order to increase their sales. Finding and encouraging people to purchase your product or service is an integral part of the entire sales procedure. …


Role of Sales enablement manager in an organization

So your company is growing steadily, and you’re thinking of bringing on a sales enablement manager to help you sustain your growth, and avoid a plateau.

In this blog post, we discuss what a sales enablement manager does, and exactly why this…


Are you achieving your professional goals? Do you feel like your business is starting to suffer due to procrastination and you’re not sure why? Don’t worry — we have all been there. Fortunately, there are some easy and even fun ways you can begin to increase your productivity. …

Freshsales — Sales CRM

Your sales force needs a better CRM | https://www.freshworks.com/freshsales-crm/

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