Once upon a time, generalization formed the basis of production. From stationery items and mugs to accessories and apparel — mass manufacturing swiftly met consumer demands and kept the expenses to the bare minimum for companies and customers alike.

However, we soon met with the flipside of mass production. Everyone wore or had the same thing. The novelty was lost. Soon, personalization made a headway. According to a 2018 report, it seeped into communications and storytelling along with the print industry.

Many businesses in the print industry mainly deployed web-to-print technologies and added customization options to extend their product lines…


The marketing team wears multiple hats until an actual conversion happens. One important hat is that of a magician bringing leads to the sales team out of nowhere and everywhere at the same time. Of course, there are many ways a marketing team can gather leads — including email marketing, adding compelling CTAs, running paid ads, landing pages, abandoned cart emails, etc.

So, when is the right time to turn the lead to the sales team? If it’s too soon, the sales team ends up wasting more time, and too late, you have more drop-out rates. …


Source: pexel

Businesses often struggle to keep track of all their leads. As they acquire new leads, marketers need an efficient way to sort, label, and qualify those leads in a singular program.

To make things more complicated, each lead is at a different stage of the buying process. Some might be just learning about the product. Others might be reviewing the different features that the product offers and sharing them with their team.

Marketers need to engage qualified leads with the right content at the right time in order to effectively convert them. …


Photo by Thought Catalog on Unsplash

In the past 20 years, the world has evolved at an unthinkable pace right before our eyes. It’s at the point where if a person who went into a coma in the 90s wakes up today, they’d be thoroughly shell-shocked.

We’ve redefined so many aspects of life in less than a generation. It’s amazing progress. Not only on the technological front, but the way in which we live has changed significantly. Take jobs for instance, 20 years ago there was no such thing as a social media manager or a social influencer. …


‘One-size-fits-all’ is a phrase that might have made sense in the past, but when it comes to modern marketing this approach no longer cuts it; customers want and have become accustomed to, greater choice.

People have always had varied needs, that’s no secret, and businesses today have the power and knowledge to tailor their marketing strategies in a way that caters to a range of requirements. How I hear you ask? Simple — through clever market segmentation.

What is market segmentation?

Market segmentation is a process wherein the market, or a portion of the market, is separated and grouped into different ‘segments’ based on…


Most people tend to think that a helpdesk is a mere ticketing software. However, they couldn’t be further from the truth. A helpdesk software is far more contemporary and advanced when compared to a ticketing system.

A ticketing system has been traditionally responsible for simple customer support through email. A Helpdesk, on the other hand, does everything a ticketing system does and helps retain customers, generate leads, and analyze the effectiveness of your support apparatus.

In this blog, however, we are concerned with how a good helpdesk can help you retain customers. Read on to find out how!

Understanding Customer…


One of the most important aspects of your sales process is finding buyers for your products or services. As simple as this task seems, it is very tough for certain businesses to increase sales. If this is your goal, then you must find the best strategies to do this.

Let’s start by asking you a question, do you have an amazing product or service? Are you having issues with finding buyers or patronage? If your answers to both questions are yes, then you just picked the right article.

We have put together a list of ideas for increasing sales in…


Businesses and brands are always looking for more ways to smartly present their products or services in front of the target audience in order to increase their sales. Finding and encouraging people to purchase your product or service is an integral part of the entire sales procedure. If you are producing high-quality products but unable to sell, none of it matters because sales are everything to a business’s growth.

If you are also looking for more ways and strategies to reach your sales goals, then you have come to the right platform as you can find proven strategies to increase…


Role of Sales enablement manager in an organization

So your company is growing steadily, and you’re thinking of bringing on a sales enablement manager to help you sustain your growth, and avoid a plateau.

In this blog post, we discuss what a sales enablement manager does, and exactly why this position is so important. By the time you reach the end of the article, you’ll have a good understanding of how this person will work together with the rest of your team, and what you should look out for when hiring for this role.

Ready? Let’s jump right in!

What is sales enablement?

Before…


Are you achieving your professional goals? Do you feel like your business is starting to suffer due to procrastination and you’re not sure why? Don’t worry — we have all been there. Fortunately, there are some easy and even fun ways you can begin to increase your productivity. In this article, I am going to share 13 ways I’ve hacked my work life to maintain productivity over the years.

Part I: Become Righteously Self Aware

Self-awareness is the first step towards becoming more productive. It’s all about getting to know yourself inside and out in an effort to fine-tune all of the areas that affect your…

Freshsales — Sales CRM

Your sales force needs a better CRM | https://www.freshworks.com/freshsales-crm/

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